How to Maximize Your Kratom Shelf: Merchandising Tips for Retailers
Your kratom shelf is prime real estate. How you organize, display, and merchandise your 7-OH products directly impacts velocity and average ticket. Below are proven strategies from top-performing BLNDZ retail partners that you can implement immediately.
The Psychology of Shelf Placement
Kratom consumers typically fall into two categories: experienced buyers who know exactly what they want, and explorers who are trying something new. Your shelf should be designed to serve both groups without creating confusion or clutter.
For Experienced Buyers
These customers value speed, consistency, and availability. Make it effortless for them to find their go-to products:
- Place your highest-volume SKUs at eye level so regulars can spot them instantly.
- Group by strength tier (e.g., 40mg, 75mg, 100mg, 150mg) so customers can quickly navigate to their preferred potency.
- Keep backup stock directly behind or below the display to minimize out-of-stock frustration and avoid gaps on the shelf.
For Explorers
Explorers are more open to guidance and education. Your merchandising should help them feel confident in their purchase:
- Position entry-level products (40mg) at the front of the display or in the most visible positions.
- Use clear shelf talkers that highlight dosage, flavor, and basic use information.
- Place educational signage nearby answering key questions like:
- What is 7-OH?
- How do I choose my strength tier?
- What should I expect from different strengths?
This combination of clarity and education reduces friction and increases conversion for first-time buyers.
The Proven Layout
Our best-performing retail partners consistently use a similar layout pattern for their BLNDZ 7-OH sets. Use this as a starting point and adapt to your space:
- Top shelf: Premium and ultra-premium products (100mg, 150mg). These tiers attract experienced users and drive higher average tickets.
- Eye level: Best-sellers and new arrivals. This is your highest-impact real estate—feature your top-performing strength and any new SKUs here.
- Mid shelf: Full flavor selection of your top-selling strength. This is where customers compare flavors and make trade-up decisions.
- Counter display: Impulse-buy single units and sample packs. Place near the register to capture add-on sales and low-commitment trial purchases.
Consistent layout across locations also helps returning customers quickly recognize and navigate your BLNDZ section.
Flavor Strategy
With 16 flavors across four strength tiers, strategic flavor selection is critical. Too many options can overwhelm; too few can limit sales.
- Start with 4–6 flavors per strength tier to keep the set focused and shoppable.
- Lead with universal winners:
- Strawberry
- Blue Razz
- Fruit Punch
These are consistent top sellers across a wide range of stores.
- Rotate seasonally to keep the set fresh and relevant:
- Summer: Feature Watermelon and Lemonade
- Fall: Feature Apple and Cherry
- Track velocity by SKU and flavor. Reorder based on sell-through data, not gut feeling. Retire slow movers and double down on proven winners.
A disciplined flavor strategy keeps your shelf visually clean while maximizing turns.
POS Materials That Drive Sales
BLNDZ wholesale accounts get access to professional, ready-to-use POS materials through our Media Kit. These tools are designed to educate customers and build trust at the point of decision:
- Shelf talkers with QR codes linking directly to COAs (Certificates of Analysis), reinforcing quality and transparency.
- Counter cards that clearly explain the BLNDZ strength tier system so staff don’t have to give the same explanation repeatedly.
- Window decals to signal that you carry BLNDZ products and attract kratom shoppers from outside.
- Digital assets for social media and email, helping you promote new flavors, strength tiers, and in-store promotions.
Use these assets consistently to create a cohesive, professional presentation that differentiates your store from competitors.
Pricing Strategy
BLNDZ wholesale pricing across four tiers gives you flexibility to build a margin structure that fits your business model and local market.
Work with your account manager to optimize:
- Volume-based pricing tiers to reward larger or more frequent orders.
- Mix-and-match case options so you can test new flavors and strengths without overcommitting.
- NET 15/30 terms for qualified accounts to support cash flow while you build the category.
Align your retail pricing with your local competitive set while protecting margin and encouraging trade-up to higher strength tiers.
The Data Speaks
Retailers who implement these merchandising strategies typically see:
- 30–40% increase in kratom category velocity within 60 days.
- Higher average ticket driven by upselling into higher strength tiers and premium SKUs.
- Improved customer retention thanks to consistent availability, clear organization, and a more professional presentation.
Next Steps: Build Your Custom Planogram
Ready to optimize your kratom shelf and turn it into a reliable growth engine?
Apply for wholesale access and your dedicated BLNDZ account manager will help you:
- Design a custom planogram for your specific shelf space.
- Select the right mix of strengths and flavors for your customer base.
- Deploy POS materials and digital assets from the BLNDZ Media Kit.
A strategic, data-backed merchandising approach can transform your kratom section from an afterthought into one of your most productive categories.